Monday, August 31, 2026

When "AI for All" Is a Strategy, not a Slogan

At some point in the near future, AI will be ubiquitous, embedded in all the tools we use and all the tools that will no longer need us to be used. It will solve problems faster than we can, in ways we won’t always understand. It will reshape our economy and, indeed, our society more than we currently realize. The biggest open question is who will benefit? Will the rich just get richer, or will a new class of elites – possibly AI itself – emerge?

Is "AI for All" an idea whose time has come, or just a slogan? Credit: Microsoft Designer

If you’re waiting for our government to develop an AI strategy, don’t hold your breath. Congress can’t even pass a budget, much less navigate the technological future, and the Administration dithers between “hands-off” (so as not to stifle innovation, don’t you know?) and terror at everything being victimized by malevolent (or indifferent) AI.

Some governments are trying to be more proactive.

Jiyoung Sohn of The Wall Street Journal recently profiled South Korea’s “AI for All” initiative. She writes: “South Korea plans to give its entire population free access to generative AI services, the first major state-led offering treating the technology akin to a public utility.” The goal is partly to encourage AI literacy among the population, and partly to avoid relying on AI models from China or the U.S.

The Ministry of Science and ICT (MSIT) issued a task force report on the subject last year, causing President Lee Jae Myung to warn: “A situation may arise where not using AI is akin to not mastering arithmetic or Hangul…Even neighborhood aunts, uncles, grandfathers, grandmothers, and anyone should be able to use AI.”  

The initiative reflects the country’s typically fast technological adoption. A 2025 MSIT survey found that two-thirds of South Korea’s population used AI services, and Ms. Sohn reports that about a quarter of the population is paying for generative AI, versus 2% in the U.S.

The effort was announced last month by MSIT. "As one's ability to use AI increasingly determines individual competitiveness, ensuring that the AI divide does not lead to social and economic divides has become an urgent task of our time," said MSIT. “There are also concerns that, since the free versions of current foreign AI platforms have usage limits, they may become vulnerable to future policy changes by global big-tech companies, such as subscription fee hikes or service discontinuation."

Last week MSIT announced the selection of three consortia -- SK Telecom, Kakao, and KT -- as operators for the project (prompting Ms. Sohn’s article). Each of the consortia will focus on different features. Ms. Sohn describes the desired outcomes:

The AI tools will be linked directly to government systems and allow South Koreans to book doctor’s appointments, receive help with apartment hunting or get tax advice. Small businesses will be able to tabulate their taxes and check their eligibility for government-support programs, and parents will receive suggested educational content for their children.

Americans can only dream of such tools.

A beta service is supposed to launch in September, but MSIT vows that, starting in 2027, the government “will cover the costs required to provide the service to all citizens through the national budget." It is unclear exactly how much that will cost, but Ms. Sohn notes that the current administration has set aside the equivalent of $7.2 billion for AI spending in 2026, tripling 2025’s spending. 2027’s number should be interesting, and may illustrate South Korea’s true commitment.

South Korea is not the only country making bold “AI for All” promises. Earlier this summer Canada released its national AI strategy of AI for All. The strategy says: “For Canadians to benefit from AI, they must first learn to use it. To use it, they need to trust it.” It asserts:

For Canada to thrive in the era of AI, Canadians need to trust in its promise. Trust that they will share in its benefits and that it will be developed, adopted, and governed in ways that reflect our shared values. Trust is the north star of this strategy. Prosperity and sovereignty in this era belong to nations that can leverage trust to adopt, build, and govern AI on their own terms.

Healthcare is central to the strategy: “Throughout the Strategy, the government’s focus on healthcare is clear as a first-priority sector. The Strategy contemplates establishing a $100 million Health Sector Data Space focusing on standardizing healthcare datasets, and launching the AI Missions Program with an inaugural $200 million initial investment focused on advancing AI adoption in the healthcare sector.”

However, the strategy is short on concrete actions, simply promising: “Over the next five years, this strategy will introduce new legislation, investments, and programs that ensure AI is adopted responsibly, in a way that truly serves all Canadians – building trust, expanding opportunities, and reinforcing control of our sovereignty.”

Nice words, but instead of achieving “AI for AI,” it hopes “to increase AI adoption from just over 12% to 60% by 2034.” That’s not going to put Canada in the AI forefront.

On the other hand, in May the Government of Malta and OpenAI announced a partnership to give all Maltese citizens ChatGPT Plus. The first step is for interested citizens to take a course “designed to help people understand what AI is, what it can and can’t do, and how to use it responsibly at home and work,” after which they can access ChatGPT Plus for a year at no cost. The course is online, self-paced, and is estimated to take two hours to complete.

Credit: OpenAI
Silvio Schembri, Maltese Minister for Economy, Enterprise and Strategic Projects, said: “Malta is the first country to launch a partnership of this scale because we refuse to let our citizens stay behind in the digital age. We are putting our people at the very forefront of global change.” George Osborne, Head of OpenAI for Countries, agreed: “With this partnership, Malta is leading Europe and the world in bringing AI to all its citizens… Where Malta leads, I hope others will follow.”

South Korea, for one, got the message, although perhaps not in the way OpenAI might have hoped.

As the world’s richest country, and the presumptive leader in AI as well, you’d think that “AI for All” would be a strategy that the U.S. would quickly embrace. But we don’t do anything for all – not health care, not Social Security, not even taxes. Unfortunately, in an AI world, things are going to move faster than we are used to acting, so our typical laissez-faire strategy isn’t going to suffice.  

“Medicare for all” is a good sound bite, but “AI for All” may actually be more urgent.

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