Some of you may know me from my posts at MCOL Blog
or Linkedin,
where I’ve been sharing my thoughts on our health care system for the past few
years.
Others may know me from my time
at Highmark, the large Blue Cross Blue Shield plan headquartered in Pittsburgh,
where as Vice President, eMarketing & CRM I spearheaded both its web
presence and its consumer-directed products.
A few with even longer memories may recall me from one or more of my
roles during my many years at Prudential HealthCare, which included running a
health plan, working on health policy at the federal and state level, and
product development/market research.
And hopefully many of you are just
discovering me through this blog.
I’ve been involved in health care for more years
than I care to admit. I’ve done a lot,
seen a lot, and have opinions on most everything. My point of view can generally be described
as market-driven and patient-centered, but I like to think I’m not rigidly
doctrinaire and am open to good ideas wherever they come from.
There’s so much about our health care system
that is dysfunctional, at the very least, and I intend to happily skewer
examples whenever I can. Yet there are
also many inspiring innovations going on, and I will even more happily try to
celebrate them whenever I can.
Let’s get started.
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