It’s Cyber Monday, and you’ve probably been shopping this weekend. In-stores sales on Black Friday rose 2.2% this year, whereas online sakes rose almost 8%, to $9.8b – over half of which was via mobile shopping. Cyber Monday, though, is expected to outpace Black Friday’s online shopping, with an estimated $12b, 5.4% higher than last year.
Lest we forget, Amazon’s Prime Day is even bigger
than either Cyber Monday or Black Friday.
Credit: Amazon
All that shopping means lots of deliveries, and here’s
where I got a surprise: according to a Wall
Street Journal analysis, Amazon
is now the leading (private) delivery service.
The analysis found that Amazon has already shipped some 4.8 billion packages
door-to-door, and expects to finish the year with some 5.9b. UPS is expected to have some 5.3b, while
FedEx is close to 3b – and – unlike Amazon’s numbers -- both include deliveries
where the U.S. Postal Service actually does the “last mile delivery.”
Just a few years ago, WSJ reminds us, the idea
that Amazon would deliver the most packages was considered “fantastical” by its
competitors. “In all likelihood, the primary deliverers of e-commerce
shipments for the foreseeable future will be UPS, the U.S. Postal Service and
FedEx,” the then-CEO of Fed Ex said at the time. That quote didn’t age well.
Amazon’s growth is
attributed in part to its contractor
delivery program, whose 200,000 drivers (usually) wear Amazon uniforms and
drive Amazon-branded vehicles, although they don’t actually work for Amazon, and
a pandemic-driven doubling of its logistics network. WSJ reports: “Amazon has moved to
regionalize its logistics network to reduce how far packages travel across the
U.S. in an effort to get products to customers faster and improve profitability.”
It worked.
WSJ calculations from company documents. Credit: WSJ |
Prime, Amazon’s subscription service, now has
some 200 million subscribers worldwide, some 167 million are in the U.S. Seventy-one
percent of Amazon shoppers are Prime members, and its fees account
for over 50% of all U.S. paid retail membership fees (Costco trails at under
10%). There’s some self-selection involved, but Prime members spend
about three times as much on Amazon as nonprime members.
The world’s biggest online retailer. The biggest U.S. delivery service. The world’s
biggest cloud computing service. The world’s second largest subscription
service (watch out Netflix!). It’s “only”
the fifth largest company in the
world by market capitalization, but don’t bet against it.
I must admit, I’ve been a bit of a skeptic when it
comes to Amazon’s interest in healthcare.
I first wrote about them almost
ten years ago, and over those years Amazon has continued to put its feet
further into healthcare’s muddy waters.
For example, it bought online pharmacy Pillpack in
2018. “PillPack’s visionary team
has a combination of deep pharmacy experience and a focus on technology,” said
Jeff Wilke, Amazon CEO Worldwide Consumer. “PillPack is meaningfully improving
its customers’ lives, and we want to help them continue making it easy for
people to save time, simplify their lives, and feel healthier. We’re excited to
see what we can do together on behalf of customers over time.”
PillPack still exists
as an Amazon service, but has broadened into Amazon Pharmacy. PillPack focuses more
on people with chronic conditions who like the prepacked pills, while Pharmacy offers
home delivery to other customers. At its
introduction, Doug Herrington, Senior Vice President of North American Consumer
at Amazon, said:
“PillPack has provided exceptional pharmacy service for individuals with
chronic health conditions for over six years. Now, we’re expanding our pharmacy
offering to Amazon.com,
which will help more customers save time, save money, simplify their lives, and
feel healthier.”
Amazon Pharmacy has
since introduced RxPass, a $5/month
subscription service for many common generic drugs, but it still hasn’t
cracked the top ten U.S. pharmacies, so there’s work to be done. One
pharmacy analyst writes:
“Perhaps one day Amazon will be a true disrupter. For now, Amazon is choosing to join the drug
channel not fundamentally change it.”
PillPack’s co-founders have
recently left.
Earlier this year,
after all the fumbling around with Haven and Amazon
Care, Amazon bought
One Medical. “We're
on a mission to make it dramatically easier for people to find, choose, afford,
and engage with the services, products, and professionals they need to get and
stay healthy, and coming together with One Medical is a big step on that
journey,” said Neil Lindsay, senior vice president of Amazon Health Services.
Credit: Amazon |
Of course, One Medical
is only in 25 metro markets,
with some 200 doctors office, and it doesn’t contract with every
insurance plan. Plus, One Medical CEO Amir Dan Rubin is already
on his way out of the door. Scaling will not be easy.
Amazon’s success with
its healthcare ventures is hard to tell.
HT Tech reports
that monthly active users of the One Medical app are up 16% since the acquisition,
and that Amazon claims Amazon Pharmacy doubled its active customers from 2022
to 2023. Still, Lisa Phillips, an analyst with Insider Intelligence, scoffed:
“It really hasn’t made a big dent. I don’t think anybody is scared of it anymore.”
Maybe. Healthcare is hard, and usually confounds outsiders
who aren’t familiar with its byzantine structures. But I look at it this way: Amazon has been
delivering its own packages for less than 10 years, and now it is bigger than
UPS and FedEx. That’s not nothing. So
for the first time I’m starting to think that maybe Amazon can make its mark in
healthcare.
Amazon the biggest healthcare company in ten
years? Don’t bet against it.