Here’s a question: what medical schools are incorporating Roblox into their curriculum?
Interested readers can get back to me, but in the meantime
I’m guessing none. At best, very few. And instead of “medical schools” feel free to
insert kind of “healthcare institutions/organization” that is interested in educating
or training – which is to say, all of them. By way of contrast, I was intrigued by the collaboration
between Roblox and The Parsons School of Design.
Credit: The New School/Parsons
Perhaps you don’t know about Roblox, a creator platform whose vision is “to
reimagine the way people come together to create, play, explore, learn, and
connect with one another.” As their
website says: “We don’t make Roblox. You
do.” It claims
to have almost 10 million developers using its platform, hosting some 50
million “experiences.”
I first wrote
about it in 2021, astonished that over half of American children used it,
with some 37 million unique daily users. Today it has over 66
million unique daily users -- some 214
million monthly active users. The vast majority of the users – as much as 80% -- are
under 16, a fact Roblox is acutely aware of and is seeking to change.
“We as a university wanted to work on this project because
we want to learn what skill set students need to be successful on this
platform,” Professor Kyle Li said.
“[Roblox is] also interested in shifting their audience from 12 and younger to
17 to 24. And I thought, ‘We have the perfect specimen to test all those things.”
As The
Verge reported, “The Parsons
course is an extension of Roblox trying to prove that it’s a viable
and legitimate tool for adult life.” Roblox
Founder and CEO David Baszucki is
clear on this point: “Our goal is one platform, where age-appropriate
experiences for every life stage can be found.”
Most of the Parsons students had not used Roblox prior
to the course, but learned how digital design brings both new opportunities and
limitations to their fashion expertise. “Working in digital gives you so much freedom
in terms of the structures you want to have,” one student told The Verge.
Another
student told
The Wall Street Journal: “You can make crazier looks for less money in the digital world. Fabrics are expensive.”
Digital fashion is
nothing new, whether in Roblox, gaming, or other Metaverse iterations. For example, designer Rebecca Minkoff recently
launched a collection for Roblox, noting
this about digital fashion: “I don’t think this is going to go away.”
Other design schools,
such as Drexel, Fashion
Institute of Technology, Pratt
Institute, Savannah
College of Art and Design, offer courses in digital design/metaverse. Epic Games just
invested in a digital fashion company. And Roblox recently
started letting creators make money from selling limited-run avatar gear.
Now, I don’t care all
that much about fashion generally, even less about digital fashion, but I am
hugely interested in what appeals to younger generations and the inevitable movement
to a more digital economy. And, I have
to note, Roblox is interested not just in an older audience but also in
healthcare in particular. A few examples:
- Early last year Akili
Interactive partnered
with Roblox to offer EndeavorRx®. its prescription video game treatment. Eddie
Martucci, CEO and Co-Founder of Akili Interactive noted: “Roblox has changed
how millions learn, work, connect and play, and we are excited to work together
to further push the boundaries of our industries and continue to redefine the
experience of medicine.”
- Last fall Philips
Norelco rolled out Shavetopia
in Roblox, as part of its broader Movember program promoting men’s physical and
mental health. “We launched Shavetopia to extend the
social conversation around Movember beyond the physical world and into the
digital world,” said
marketing director Viestel da Silva.
- Early this month Roblox Founder and CEO David Baszucki and his wife made a philanthropic gift to Stony Brook University so that biomedical engineer and neuroscientist Lilianne Mujica-Parodi can develop Neuroblox, a software program inspired by Roblox. The platform hopes “to open up a world of modeling possibilities for neuroscientists without training in computational sciences.” E.g., Roblox for neuroscientists.
- The American Heart Association is allowing its Heart Hero characters to be used for 30 days in Roblox game Race Clicker. AHA says: “This is an important opportunity for the American Heart Association to meet kids where they are to share the benefits of mental and physical health to help them grow to reach their full potential.”
And, of course, there
are various health or health-related games and experiences offered on the
platform.
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We’re failing our kids
generally when it comes to their health.
We have a teen
mental health crisis, fueled in no small part by social
media. More than 40% of
school-aged children have at least one chronic condition. The anti-vaxx movement,
which was envigored but not started by COVID, could have devastating long-term
impacts, particularly on children. And,
of course, our healthcare system’s fumbling efforts towards more digital tools
and interfaces baffle, frustrate, and turn off young people.
If healthcare thinks it
is reaching young people through, say, Facebook, it is badly
misreading its audience and badly underestimating how
poorly Facebook protected patient data. If it wants to reach young people, it’s got to
be thinking about gaming,
Raspberry
Pi, Scratch,
TikTok,–
and Roblox.
As I said
before, I don’t know what a healthcare Roblox would look like. But I sure hope someone starts to figure it
out -- soon.